Concept Refinement

 

CATEGORY	DETAILS
Film OR Magazine	Film
Genre	Horror
Target Audience (Be specific)	My target audience is 2 types of audiences. The first is horror film watchers. These are the people that watch a lot of horror films, and like the scary thrill. The second is teens. This is because the main characters in the movie are teens, and it can relate to their everyday life.
What is your concept? (Be thorough & specific. Review the links on Blackboard)	I want to base this story around the normal life of a teenager. It will be just a normal kid doing their thing, but with a scary twist. The teen will start Out living a normal life, when all of a sudden, a weird sound starts ringing when his parents are out of town for the weekend. He thinks little of it, but he fails to realize it is much more than he thought. There will be a killer secretly in the house and the teen needs to survive the night and escape the murderer. The teen will run wild around the house, outside and in, trying to escape this mysterious body trying to hunt him down.
How did you conceive the idea for this concept?	I wanted to base this idea off my own life and try to give it a feel that a vast majority of teenagers can relate to. I thought of this by thinking of stuff I, and a lot of teenagers do in their everyday life. I also added a sense of Irony, since for most teenagers, their parents leaving is a dream come true, but for this one, it's their worst nightmare.
What do you believe is unique about your concept?	My film will be unique because it will be based and focused on teens. Teens are usually not a very targeted audience among films. It’s usually either kids' movies like ages 6-13, Or adult movies like ages 18 and up. I want to focus this movie on the in-between, to give a sense of relatability to the teenage viewers.
Why do you believe this product will be of interest to your audience?	I Think when my teen audience finds out it’s a horror movie from their perspective, they will be more inclined to find out more about this movie.
FEEDBACK RECEIVED FROM PEERS	1.     Film during the day and night. Film both night scenes is one night to save time, and film day scene in one setting to save time.  2.    Paranormal killer and good editing by Jason.  3.     Only adding one jump scare scene to make it fit into the 2-minute clip. 4.     Film scenes from different angles and zoom with lighting to really make the jump scare pop out.

 

`           After pitching Nathan and I’s movie to the class, the feedback we received even though it was not a lot of feedback it ended up being extremely insightful which made us both feel as if we are on the right track as of now. Most of our feedback had to do with more technical aspects of the movie more so than dealing with the story or the plot. The specific feedback we did receive was film all nighttime scenes in one night and all daytime scenes in one day to save time, they also gave myself a little bit of personal feedback when it comes to editing the paranormal activity scenes specifically when it comes to sound effects and matching them appropriately. Another thing they pointed out was that because the duration of the film is a mere two minutes that one jump scare scene would be sufficient as well as more effective in the sense that if there are multiple jump scares the audience will begin to be able to predict when one is coming causing the entire purpose of a jump scare to become void. All in all, the feedback we received from our peers did not significantly impact our vision for our concept but instead the feedback has only improved our vision and made us more confident with our concept.

            Another thing that helped Nathan and I refine our concept was the data we were able to find in regard to our project. The data that was most insightful was: horror is in the top six most popular genre of film, 68 percent of teens reported to watching horror movies, and that 70 percent of teens reported to enjoy live-action films. Those pieces of data were the most insightful for me because when I think about the success of a movie, I usually think about whether or not the majority of the audiences enjoyed the film. With that being said our film is mostly targeted to appeal to other teenagers so with the data showing that a majority of teens enjoy the aspects that are going to be a part of our film is very relieving. The article “Exploring the role of meaningful experiences in users’ appreciation of good movies” where it states, “The focus of meaningful films on issues regarding life values--including both their positive and hopeful aspects, as well as their tragic and somber aspects--may help explain participants' affective reactions to meaningful cinema.” What this means is that most movies that are usually considered “good movies” are most often the ones that are the most meaningful that the audience can relate to. Nathan and I have stated that we want other teenagers to be able to relate to the problems that the character face. After reading the article it made it clear to me that the problems that the character in our movie is going to face should in some way be related to life values that the audience will be able to pick up on creating a more meaningful effect on the viewer.